ANNUAL REPORT 2024
TOGETHER IN BELIEF, LEADING IN INNOVATION
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Stakeholders Engagement An Cuong actively engages with stakeholders through continuous consultation and transparent dialogue. Stakeholder needs and concerns are systematically gathered, analyzed, and prioritized. Action plans are then tailored to address these requirements, ensuring alignment with sustainable development objectives and driving meaningful outcomes.
Stakeholder
Communication Channels Frequency of engagement
Key concerns in 2024
Actions taken by An Cuong
Employees
Workplace environment, relationships with colleagues and higher levels; Opportunities for promotion and career development Welfare policies, salaries, bonuses, and employee health protection policies Training and development policies
An Cuong has consistently improved and updated our salary, bonus, and employee welfare policies. Regular performance evaluations were conducted for all staff. An Cuong Academy is designed to provide employees with timely knowledge and essential work skills. The Company collaborated with third parties to organize specialized training sessions for its employees. 360-degree evaluations have been implemented to gather employee feedback on leadership and management. Internal, charitable, and social activities were regularly conducted throughout the year to strengthen team spirit and cohesion among staff. New product collections were continuously introduced throughout the year. Make Your Space application and Online Catalogue have been launched to provide customers with an enhanced experience. Creative Hubs by An Cuong have been introduced as a space for sharing and interior design creativity for customers and partners. An Cuong has offered products meeting formaldehyde emission standards (E0, E1, E2), certified by UL GreenGuard and UL GreenGuard Gold—ensuring products are rigorously tested and comply with stringent chemical emission criteria. An Cuong’s dedicated product inspection teams are available to support quality control at customer sites or residences upon request. An Cuong organized training sessions for distributors and agents on sales consultation, provided supports in sales activities and customer service. An Cuong strengthened partnerships through appreciation events and CSR activities.
Internal communication
Continuously
Periodic events
Quarterly/Annually
Periodic surveys
Quarterly
Other communication channels (Suggestion box, internal communication app)
Continuously
Clients/Partners and Consumers
Product and service quality Health-friendliness and safety for consumers
Direct communication in showrooms and distributors
Daily
Customer Service center
Daily
Website/ Social Media platforms
Continuously
Mass media channels
Continuously
Customer surveys
Daily
Commitment to partnership efficiency Balancing and aligning mutual interests Information confidentiality Sustainable partnership
Suppliers/Business Partners
Periodic meetings
Continuously
Other channels (email/phone)
Continuously
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